sajjadaz
About Candidate
Dear Hiring Manager,
I am writing to express my interest in being considered for the Marketing Communications Specialist positions at Emirates Biotech. With over 10 years of experience in marketing, business development, brand development, and marketing management within the retail sectors, I am confident in my ability to contribute significantly to your team.
Throughout my career, I have successfully led marketing initiatives that align with overall business objectives, driving revenue growth, enhancing brand visibility, and fostering strategic partnerships. My role as Marketing Manager at Emirates Co-operative Society has provided me with extensive experience in developing and executing comprehensive marketing strategies, managing multi-channel campaigns, and leveraging market research to inform data-driven decisions.
Key Highlights of My Experience:
Marketing Strategy Implementation: Developed and executed marketing plans that increased brand visibility and customer engagement, aligning with business goals and driving sales growth.
Campaign Management: Managed multi-channel marketing campaigns, including digital, social media, print, and in-store promotions, resulting in a significant increase in online engagement and strong market presence.
Brand Management: Ensured consistent brand messaging and visual identity across all platforms, contributing to a surge in social media following and enhanced brand reputation.
Market Analysis: Conducted thorough market research and analysis to identify trends, opportunities, and consumer insights, leading to effective marketing strategies and informed decision-making.
Team Leadership: Led and mentored a diverse team of marketing professionals, fostering a culture of collaboration and innovation, and optimizing resource allocation to maximize ROI.
Budget Management: Managed the marketing budget efficiently, consistently meeting or exceeding revenue targets while maintaining cost efficiency.
Strategic Partnerships: Established strategic alliances with key partners, influencers, and stakeholders, enhancing brand visibility and driving business growth.
My educational background, including a Master’s degree in International Business and certifications in digital marketing and e-commerce, ensures that I stay current with industry trends and best practices. My creative and innovative mindset, strong analytical skills, and excellent communication abilities will enable me to contribute effectively to the company’s marketing initiatives.
I am enthusiastic about the opportunity to bring my expertise to your organization and contribute to its continued success. Thank you for considering my application. I look forward to the possibility of discussing how my skills and experiences can benefit your team in the future.
Yours sincerely,
Sajjad Azees
Location
Education
Work & Experience
• Managing the annual marketing calendar and budget, optimizing resource allocation for maximum ROI. • Spearheading P&L responsibilities, consistently meeting or exceeding revenue targets while maintaining cost efficiency. • Launching innovative promotional campaigns to increase brand awareness and engagement with customers. • Enhancing brand visibility and customer engagement through the development and execution of comprehensive marketing strategies. • Collaborating with cross-functional teams, fostering effective communication and ensuring alignment of marketing strategies with overall business goals. • Conducting in-depth market research and analysis to identify trends, opportunities, and customer preferences, leading to data-driven decision-making. • Working closely with creative agencies to develop impactful marketing POS materials that enhance brand positioning. • Providing valuable insights into competitors' marketing strategies and maintaining a competitive edge through competitor analysis. • Driving content planning and executing a robust social media strategy across platforms such as Facebook, Instagram, Google Ads, PPC, and utilized Facebook Pixel for targeting audience engagement. • Overseeing digital marketing initiatives, including social media, content marketing, and SEO, driving a 20% increase in online engagement. • Developing and implementing omnichannel strategies to drive business growth, e-commerce growth, and retail presence.
• Supervised and coordinated with branch managers to ensure effective in-store product displays and merchandising materials, utilizing economic space to optimize visibility and drive customer interest. • Handled all aspects of the AGM meetings, Gulfood & SIAL exhibition from planning to execution. Revolutionized communication channels by implementing an innovative and automated WhatsApp platform. • Represented the company as a PR and Brand Ambassador at various events and trade shows. Leveraged a deep understanding of the brand to effectively promote the organization, build strategic partnerships, and enhance brand visibility within the industry. • Kept abreast of the latest marketing trends, tools, and best practices, integrating this knowledge into marketing strategies and driving continuous improvement in marketing activities. • Served as Assistant Marketing Manager and played a pivotal role in the establishment and development of the marketing department and the in-house decoration department from the ground up. Worked on comprehensive planning, strategizing, and execution to create functional departments that supported the organization's marketing objectives.
• Collaborated closely with the Marketing Manager to devise and implement innovative marketing strategies, encompassing both above-the-line (ATL) and below-the-line (BTL) initiatives, alongside dynamic marketing programs, advertising campaigns, and promotional activities. • Conducted market research and analyses, effectively gauging the company's market position while identifying lucrative opportunities for business expansion. • Pioneered efforts to broaden the customer base and bolster brand recognition through targeted ATL and BTL endeavors. • Orchestrated the development and execution of captivating promotional and branding materials, such as posters, enticing shelf talkers, captivating flyers, engaging brochures, alluring magazines & banners, compelling giveaways, captivating kiosk and exhibition signage, and more.
