Peter Rostom
About Candidate
Dear HR / Recruitment head,
I’m an experienced transformational leader with solid experience in:
• General Management
• Operations Management
• Marketing
• Sales
• Business Development
• Distributors Management
with track record of performance & achievement in Middle East, Turkey & Africa Region.
On top of that, I am honored to have been awarded many successes:
• Best General Manager Award: Awarded for better managing UAE P&L during COVID in 2020.
• Global Gold Medal Award in Marketing: Awarded for innovation in Merck Brand Olympics
2014.
• Intercontinental Region Best Practice Award in Strategy Making: Awarded for “Blue Ocean
Strategy” 2012.
• Merck Best Achiever in Sales: Awarded in 2007.
As a revenue-focused director with 20+ years of experience lately in new business development and
penetrating new markets I had successfully:
• Established and designed overall strategy for company operations to better manage P&L.
• Restructured business, people, defined new standards and mechanisms for business.
• Encouraged a beneficial working environment throughout divisions by establishing goals and
empowering staff to take ownership of assignments and make appropriate decisions.
• Worked collaboratively with divisions heads to achieve division’s profit margin goals.
• Created new policies and ensured a solid standardized system in place across divisions.
• Screening, appointing & managing distributors.
• Distribution Channel Life Cycle Management.
• Renew the marketing directions of the company.
• Develop OBL / OEM / Private Label Brands from Scratch based on Gap Analysis.
• Manage Marketing Direction & Strategy.
• Manage MOH regulatory & registration requirement for META countries.
• Build files with suppliers.
• Optimize registration timeline.
My Key Competencies:
• Results-oriented with demonstrated success in P&L, Tripled sales and profit in 4 years during a
recession and in highly competitive markets.
• Strong leadership & team management in different cultures and countries across META
• Improved market share & Product rank, Identifies and develops opportunities to makes things
happen.
• Always look and assess from a different perspective.
• Take initiatives to exchange success stories, plans, and materials with regional peers.
• Hard worker and positive outlook, which often inspires, motivates & encourages others.
• Significant knowledge of launching new products & comfortable with ambiguity common in
pre-launch environment.
• Creative (member of Merck Innovation Committee), pro-active with strong drive & keen
business mind.
• Demonstrated negotiation skills in managing cross functional project teams.
• Seeks new responsibilities and uses initiative with ability to multi-task with superior
organizational skills.
• Ability to work in fast paced environment & Flexible ability to change according to the new
culture and always seeking to learn and grow.
• Collaborative work style and familiarity with core operating function (sales, marketing,
regulatory, legal, medical, global marketing, and co-promotion partners).
My Carrier Overview:
• Companies worked: Merck, Serono, Philips Healthcare (H2A), ARAMED (COSMIX), Alfaparf
(Masrouji), AMSAAL & Amoun.
• Industries covered: Pharmaceuticals, Medical Equipment, Medical Aesthetics, Devices,
Cosmeceuticals, Beauty Cosmetics Skincare / Haircare & FMCG
• Regions managed: Egypt, UAE, KSA, Kuwait, Jordan, Palestine, Turkey, Middle East & Africa
• Functions exposed: Sales, Marketing, Distributor Management, Operations & General
Management
ﺗﺤﯿﺎﺗﻲ & Best Regards, Freundliche Grüße, Meilleures salutations
————————————————–
Peter Rostom
B.Sc. Pharma & MBA
E | Peter.Rifaat@hotmail.com
M| +971501455799
Location
Education
Work & Experience
Restructure company business, people, define new standards and mechanisms for business. • Encourage a beneficial working environment throughout divisions by establishing goals and empowering staff to take ownership of assignments and make appropriate decisions. • Works collaboratively with divisions heads to achieve division's profit margin goals. • Create new policies and ensure a solid standardized system in place across divisions. • Sales / Distributors Management: - Leading Regional Sales Managers - Screening, appointing & managing distributors. - Distribution Channel Life Cycle Management: Channel Design Distributor Selection Distributor On-Boarding Distributor Performance Management Process. Channel Support and Execution Annual Performance and Contract Review Action Plan & Off-Boarding. • Marketing: - Leading Regional Marketing Managers - Renew the marketing directions of the company. - Develop OBL / OEM / Private Label Brands from Scratch based on Gap Analysis. - Manage Marketing Direction & Strategy. • Regulatory & Registration: - Manage MOH regulatory & registration requirement for META countries. - Build files with suppliers. - Optimize registration timeline.