Nadia Rasul
About Candidate
Senior Marketing & Communications professional with extensive energy industry experience. Successfully led campaigns, including a notable project in Algeria, achieving 26 million impressions and $800 million in project awards. Increased social media followers by 160,000 and impressions by 12 million in 2023. Skilled in content creation, digital marketing and communications, and strategic planning. Effective leader with excellent communication skills.
Location
Education
Work & Experience
- Developed and led a marketing campaign in Algeria to highlight Petrofac's local contribution – generated results higher than industry benchmarks (26 million impressions, 6.2 million reach, 0.71% average CTR ), supporting in driving over $800 million in project awards - Develop and execute social media strategies to promote Petrofac’s strategic goals, increasing engagement and followers across platforms in 2023 (160,000 new followers and 12 million impressions) - Produce high-quality content for multiple channels, including press releases, weekly newsletter, internal hub and external website - Plan and execute corporate events, including conferences and trade shows - Coordinate with graphic designers and agencies to create engaging visuals and videos - Ensure brand consistency across all communications and marketing materials
- Developed marketing strategies and execution plans for core and growth countries to support the BD strategy and raise Petrofac's profile in the country - Led the creation of marketing and business development materials, including client decks, technical studies, executive summaries and brochures - Developed tailored content for planned trade shows comprising high-level sponsorships and exhibition attendance to achieve regional and sector objectives
