Tinotenda M Manjengwa

January 14, 1992

About Candidate

Marketing and Communications professional with a demonstrated history of driving brand visibility and reputation, bringing experience in public relations, traditional & digital marketing, corporate communications, and stakeholder engagement. With experience in leading high-performing teams and crafting and executing effective marketing, communications and PR strategies that align with brand values and appeal to both B2C and B2B audiences, I am a highly organized professional, able to work both independently and within a team, with proven ability to create engaging content and high-impact campaigns for diverse audiences. Skilled in driving ambitious commercial objectives, team leadership, social media management, brand management and events management. I produce high-quality results, adapt to changing environments and am adept in fast-paced environments, with a focus on enhancing organizational reputation and stakeholder engagement through effective marketing and communications. I look forward to bringing my blend of commercial acumen, creativity, and high energy to a new role.

Location

Education

M
MA Mass Communications 2024
Liverpool John Moores University

Start: Jan 2024 *In progress

B
Bachelor of Business Studies (Honours) - Management 2011
University of Zimbabwe

Start : August 2011 End: June 2015

Work & Experience

M
Marketing & Communications Lead 1 Sept 2019 - 5 Jan 2024
Unicaf

Unicaf, a significant player in the edtech industry, uses online platforms and digital technologies to deliver higher education programs to students worldwide, through its campuses in Africa and in partnership with UK universities. The focus is on online learning, digital marketing for student recruitment, and the use of CRM analytics for personalized campaigns. **Marketing & Communications Officer Sept 2019 – Mar 2023 • Developed and implemented marketing strategy that accelerated student enrolment growth across Zimbabwe and the Southern Africa region, demonstrating my ability to drive high-impact results. • Designed and implemented personalised recruitment campaigns using CRM analytics and market segmentation. • Conceptualised and executed high-impact marketing events, promoted strategic sponsorships, and increased brand visibility through participation in external events. • Led a high-performing team and monitored and evaluated marketing performance against key performance indicators (KPIs), providing actionable insights and recommendations to help enhance strategic direction • Managed the marketing budget, achieving an average 20% cost savings, maximising ROI on marketing expenditure. • Used SEO principles in content creation to enhance visibility and engagement and used A/B testing on various digital channels. • Led Corporate Social Responsibility (CSR) strategy that strengthened our brand's reputation and community engagement. • Maximised conversions from our marketing channels by measuring and refining the customer journey, resulting in a positive impact on KPIs for each channel. • Collaborated closely with the Digitals global team on website management, email marketing and social media management. • Oversaw the production of marketing materials, including brochures, fliers, billboards and digital banners and managed digital campaigns. • Monitored all campaign metrics and improved campaign performance through analysis of marketing measures • Successfully nurtured and managed a diverse portfolio of partnerships and alliances, with a strong emphasis on relationship building. • Conducted in-depth market research to remain at the forefront of consumer preferences and emerging marketing trends, including AI tools ensuring the integration of fresh insights into our marketing campaigns. • Trained key agents, referrers, and guidance counsellors, enhancing their understanding of Unicaf's offerings, and strengthening our referral program, highlighting my commitment to capacity building and knowledge sharing. • Managed an integrated public and media relations strategy that ensured a consistent flow of positive news and information about the university.

D
Digital Account Manager 1 October 2018 - 31 July 2019
Expatwoman.com

• Developed and executed targeted marketing and communications strategies to drive engagement and conversions for clients. • Negotiated sales contracts, ensuring alignment with clients' strategic business goals. • Sold digital advertising space on the Expatwoman.com website and drove an increase in sponsorship sales revenue, innovatively developing new business and revenue streams. • Acted as the primary liaison between the Editorial team and the client to ensure seamless integration of content marketing strategies. • Conducted continuous industry and consumer behaviour research to inform strategy and content creation. • Provided strategic guidance to clients on reputation management, content marketing, and social media strategy. • Managed key accounts, effectively translating business goals into unique narratives for diverse stakeholders. • Supported and participated in business and industry related events. • Established professional relationships with media partners, other agencies, and industry influencers and mom-fluencers. • Raising clients’ profiles and reputations in different media and generating regular coverage in high-level and engaging media.

G
Global Partnerships & Events Executive 10 October 2016 - 30 September 2018
QnA International LLC

• Led negotiations and managed comprehensive business relationships with key sponsors, ensuring alignment with strategic event goals and securing lucrative contracts that exceeded sales targets by an impressive margin. • Cultivated and advanced partnerships with industry leaders and C-level executives, employing a strategic approach to sales and sponsor management that resulted in surpassing event sales targets. Demonstrated exceptional ability to identify, engage, and build lasting relationships with high-value clients. • Developed and implemented marketing and communication strategies that were instrumental in expanding partnerships and establishing QnA International as a leader in event management. • Created detailed post-event reports, providing critical insights that informed strategic decision-making and future event planning, ensuring continuous improvement and growth. • Actively supported the development and execution of event marketing and communications strategies, significantly contributing to the expansion of the organization’s partnerships and overall business growth.

S
Store In-Charge 5 October 2015 - 5 October 2016
Apparel Group LLC