kapoormahima87

• Spearheaded brand strategy development to enhance market presence and customer engagement across global markets. • Collaborated with cross-functional teams, including sales, design, product, and data, to ensure cohesive and consistent brand messaging. • Lead cross-functional teams to achieve strategic business goals. • Develop and implement marketing, digital and brand strategies for growth of the brand in MY & DXB. • Manage brand identity across digital, social & on ground channels. • Establish and oversee Affiliate Marketing programs & Digital marketing campaigns. • Prepare regular reports on marketing performance and provided recommendations for improvement. • Provide insights from research to refine marketing strategies. • Prepare and manage annual budgets to support marketing initiatives and meet financial targets. • Ensure timely and effective delivery of all marketing initiatives.

• Led cross-functional team spanning marketing, creative, and specialists in radio, OTT, events, movie distribution, and sports. • Build brand strategies across MENA region to drive brand awareness and affinity through innovative marketing initiatives. • Acted as a brand ambassador, ensuring adherence to brand guidelines across all communication channels and markets. • Implemented cross-platform marketing strategies to drive brand awareness and consumer engagement for all 4 radio channels. • Enhanced brand awareness through strategic marketing initiatives, local partnerships and barters. • Closed over 100 partnerships with theme parks, local attractions, entertainment destinations, media outlets etc on barter. • Analysed target audiences, market trends, and competitors to craft effective brand & marketing strategies. • Pioneered innovative promotional tactics to boost audience engagement and drive movie ticket sales. • Supervised radio show marketing and promotion, collaborating with radio presenters to curate compelling social media content. • Managed the creation and delivery of compelling content across various platforms. • Prepared and managed budgets for movie distribution, radio, and event marketing initiatives. • Collaborated closely with internal teams, including sales, programming, and creative teams. • Conducted ongoing market research to anticipate and adapt to future trends.