
Chanaka Fernando
About Candidate
Digital Manager specializing in Digital Marketing Media and Strategy
Location
Education
Work & Experience
* Develop and oversee the implementation of effective SEO strategies that increase organic search traffic, improve website visibility, and drive lead generation and revenue growth. * Analyze website and campaign data to identify opportunities for optimization and recommend data-driven strategies to improve search engine rankings, including keyword research and selection, content optimization, and link building. * Collaborate with cross-functional teams such as content, product, and development to ensure SEO best practices are integrated into all digital initiatives, and provide guidance on SEO optimization and site structure.
* Stay up-to-date with emerging digital trends and technologies, and work collaboratively with cross-functional teams to identify and implement innovative solutions that drive growth and improve the customer experience. * Manage and optimize paid media campaigns across various platforms, utilizing data-driven insights to continually improve performance and drive cost efficiencies. * Monitor and report on campaign metrics, utilizing tools such as Google Analytics, to provide regular updates on performance and recommend optimizations to improve results.
* Stay up-to-date on industry trends, best practices, and emerging technologies, and provide insights and recommendations to optimize digital campaigns and stay ahead of the competition. * Manage digital campaigns from conception to execution, ensuring all projects are completed on time and within budget. * Collaborate with internal teams, external vendors, and agencies to execute comprehensive digital campaigns that meet business objectives. * Develop and implement comprehensive digital strategies that increase monthly leads and revenue by 30%, leveraging a range of tactics such as PPC, social media, Programmatic Advertising, and content marketing.
* Successfully developed and executed comprehensive digital marketing strategies for a global insurance company to achieve business objectives, successfully increased Facebook followers by 25% in 3 months, grew TikTok followers by 23% in 4 months, and increased Spotify followers by 10% in 2 months, using data-driven insights and creative content. * Manage and mentor a team of digital marketing professionals, ensuring they have the necessary support and resources to meet objectives and stay up-to-date on industry trends * Generate sales-driven monthly leads of over 500 and increase monthly sales by 22% within 4 months by implementing data-driven digital marketing strategies, optimizing conversion funnels, and collaborating cross-functionally to align with business objectives. * Develop and implement performance marketing strategies, utilizing a range of channels such as paid search, paid social, affiliate marketing, and display advertising, to drive revenue growth and increase Instagram follower growth by 40% in the first 5 months.
* Work closely with the Line Manager/Reporting Supervisor for day- to-day tasks, ensuring smooth operations and efficient execution. * Coordinate with the Dubai Team to provide project updates to active clients, maintaining effective communication and alignment. * Cultivate solid relationships with clients through exceptional after- sales service, fostering trust and long-term partnerships. * Develop and implement comprehensive digital marketing strategies for Prism and its clients, utilizing various channels such as SEO/SEM, email, social media, display advertising, and PPC. * Collaborate with clients and internal teams to optimize the customer journey and execute paid/organic acquisition strategies. * Monitor and optimize paid ad campaigns on platforms like social media and Google AdWords to maximize ROI for clients and Prism. * Evaluate and report key performance metrics of marketing campaigns and sales conversions.
* Develop and implement digital marketing strategies aligned with business goals. * Execute plans across various platforms for enhanced brand visibility and lead generation. * Collaborate with production teams to execute online and offline campaigns seamlessly. * Lead content creation for websites and social media, ensuring alignment with marketing objectives. * Manage website optimization and development for an improved user experience.