ccmadhuri48

● Develops content strategies for social media, and email marketing campaigns, using marketing tools and Content Management Systems to enhance engagement and lead generation. ● Manages digital marketing campaigns including on LinkedIn, Twitter, and META, achieving increased organic search traffic by 30% in the first quarter of 2024. ● Fosters collaborative partnerships across diverse teams to ensure seamless event execution by managing digital and onsite PR and marketing presence for renowned events such as ADIPEC, Gastech, and EGYPES. ● Liaises with the editorial and design teams for the production of all marketing collateral, including magazines, brochures, conference promotions, digital marketing creatives, and website content.

● Generated at least 900+ bookings for the company with projects like Out of Home (OOH) advertisements and media collaborations. Introduced influencer marketing across GCC for the brand. ● Led Justlife’s Rebranding Project under the assistance of the Brand Manager by innovating a unique tone, voice, and identity. ● Compiled monthly marketing reports that involved collaboration with the performance marketing team to analyze and monitor paid campaigns. ● Conducted keyword research and integrated targeted keywords naturally into content to improve search engine visibility. Optimize meta tags, headings, and URLs for SEO purposes. ● Prepared creative briefs and copies for email marketing campaigns, paid campaigns, and landing pages, ensuring alignment with brand guidelines and campaign objectives. ● Tailored compelling content for SMS and push notification campaigns according to user preferences and behavior, enhancing app retention and driving user interaction. ● Applied A/B testing and analytics to optimize campaign performance and effectiveness with a 26% improvement in response turnaround time. ● Received outstanding feedback directly from the Head of Department. Awarded ‘JustHero’ of the month thrice in a year for hitting 1M+ impressions with influencer and PR projects under tight deadlines. ● Collaborated with multiple production agencies to create mood boards and manage the production of 3 brand films and 18 product-specific films, seamlessly integrating them into the app for enhanced user engagement and brand storytelling.

● Executed strategic initiatives to nurture client relationships and maintain a 3-5% growth rate in repeat clients every quarter. ● Coordinated with internal and external third-party stakeholders to ensure timely submission of all deliverables to the clients. ● Conducted market research, and competitive analysis, and interpreted data to identify market opportunities across the regions of India and Middle East. ● Utilized tools like Google Analytics and HubSpot to track and analyze website performance metrics such as traffic sources, bounce rates, and conversions. Leveraged data-driven insights and market trends to enhance brand visibility and expand market reach.