Awab Malik

• In charge of all facets of internal, external, and corporate communication in both languages (AR/EN), elevating brand visibility. • Developed, edited, reviewed, and approved communications across all platforms and media outlets in both languages (AR/EN), maintaining brand consistency. • Expertly crafted Arabic and English short and long-form texts, captions, and call-to-action elements, bolstering engagement rates. • Authored official speeches and press releases for management, showcasing finesse in corporate communication. • Developed engaging captions for all active marketing campaigns, future-plans, ATL/BTL, A/B testing, adhering to brand voice development.

• Crafted compelling marketing campaigns and copy that elevated fan experiences, driving engagement and excitement across Doha Metro and Lusail Tram networks. • Developed innovative content strategies that seamlessly blended sports enthusiasm with Qatar Rail’s brand voice, significantly enhancing digital engagement and social media presence. • Led creative direction for Fan Zone Activations, creating immersive and interactive content that celebrated football culture and united fans from across Asia. • Collaborated with cross-disciplinary teams to ensure consistent and impactful messaging across all communication channels, including out-of-home (OOH), digital platforms, and internal communications. • Played a pivotal role in storytelling initiatives, capturing and sharing memorable moments of the tournament, which boosted Qatar Rail's visibility and audience connection. • Utilized SEO best practices and analytics to refine content strategy, ensuring maximum visibility and engagement for Qatar Rail’s campaigns during the event. • Instrumental in crafting internal announcements and corporate communications, highlighting Qatar Rail's achievements and contributions towards the successful execution of the AFC Asian Cup Qatar 2023. • Contributed to the sustainability narrative, promoting Eco-friendly transportation options, and reinforcing Qatar Rail's commitment to environmental stewardship.

• Spearheaded comprehensive PR campaigns and communication strategies for AL HAZM prestigious end-of-year luxury events and exhibitions, elevating brand visibility and engagement. • Successfully promoted and managed public relations for ASJAD Jewelry Exhibition, positioning it as a must-visit event for luxury jewelry enthusiasts in the region. • Led the PR initiatives for Teeb AL HAZM Oud & Perfume Exhibition, capturing the essence of luxury aromas and enhancing attendee experience through strategic media partnerships. • Directed communications for Razza Exhibition, spotlighting Khaliji men’s apparel & accessories, significantly boosting brand recognition and consumer interest. • Orchestrated the promotion of Zintha Exhibition, showcasing Khaliji women's Abayas & accessories, through targeted press releases, social media campaigns, and influencer collaborations. • Developed and maintained strong relationships with media outlets and influencers, securing extensive coverage that surpassed engagement goals. • Implemented innovative digital marketing strategies that increased online presence and maximized audience reach for each event. • Analyzed and reported on campaign performance, using insights to drive future PR strategies and improve event attendance and satisfaction.

• Crafted engaging and culturally attuned website copy for the "Motawif" portal, the official online platform for Saudi Ministry of Hajj and Umrah, enhancing user experience and comprehension for Muslims and Pilgrims coming from US & Europe. • Spearheaded the editing process, ensuring content accuracy, SEO optimization, and alignment with the Saudi Ministry's communication guidelines and religious sensitivities. • Led the approval workflow for all new web content, guaranteeing adherence to high standards of quality and consistency in messaging across the portal. • Collaborated closely with web developers and designers to integrate compelling copy into the user interface, significantly improving navigation and user engagement. • Utilized expertise in SEO strategies and keyword integration to increase the portal's visibility and accessibility, driving significant growth in user traffic and interaction. • Developed and implemented content strategies that effectively communicated the ministry’s initiatives, attracting and educating international pilgrims.

• Instrumental in driving all company marketing campaigns through content strategy and persuasive writing in both languages (AR/EN). • Generated catchy captions and drafts for online and offline ads in both languages (AR/EN), boosting click-through rates. • Collaborated with the marketing team to curate an effective social media content calendar. • Conducted industry trend analysis and keyword research, informing content development and strategy.

• Spearheaded interviews with industry leaders, yielding valuable insights for blog content. • Pioneered the establishment of the Consultancy's identity through strategic brand storytelling. • Fostered beneficial relationships with organizations in the field, driving forward and enhancing brand reputation. • Orchestrated a distinctive brand identity for the Consultancy, utilizing strategic blog writing to showcase industry thought leadership and expertise.

• Managed the text development process in both languages (AR/EN) for the DEWA Reward Program, enhancing program participation. • Create captions, short-form, and long-form texts in both languages (AR/EN). • Responsible of Generating press releases and statements. • Proficiency in SAP Software Program, notably utilized during tenure with Dubai Electricity and Water Authority (DEWA) to enhance operational efficiency and data management. • Authored concise press releases and statements, fostering clarity and comprehension. • Collaborated with stakeholders to ensure content uniformity and brand alignment.

• Leveraged creativity and market insight to brainstorm promotional opportunities for the academy. • Fostered relationships with influential figures and organizations in the sports industry, promoting brand exposure. • Managed media relationships and PR scenarios with tact and professionalism, preserving brand image.